I'm learning the ropes as a Publicist for artists, musicians, and other creative individuals. I've been reading websites, articles, and networking online with media professionals on Twitter.
An associate approached me several months ago because he wanted to crossover into the Anglo market, now that he's climbed the ranks and established himself in the Hispanic/Latino market. He's a journalist, first, and segued into being a publicist for others. He now feels that his position as a Hispanic multimedia producer warrants a publicist. Working as his publicist didn't happen, but fortunately I kept our meeting notes, and will implement his crash course with new clients I will represent in the coming weeks and months. Everything happens for a reason, and I know that his initial curiosity or faith in my writing ability, personality, and networking skills is a boost for my confidence.
In addition to what the experts list as necessary traits for a successful publicist, I bring a background as a performer to the table. I know what it's like to audition, attend callbacks, and to walk out on a stage even when you don't feel like it.
I wouldn't represent anyone I don't believe in or like personally. There's acting, and then there's acting. It wouldn't make for a good working relationship. I want to be carried away when listening to singers or bands I represent, I look forward to emotional performances by actors, and to be moved by painters or designers' works of art.
I know the journey ahead as a publicist might be tough, but I've the writing/editing talent, patience, and endurance to make this a successful feather in my hat. Feel free to point emerging and mid-career potential clients this way!