Sunday, June 20, 2010

PR for Fitness Professionals


New York City is filled with countless personal trainers, yoga instructors, masseurs, and boot-camp instructors in various parks throughout the summer and fall.

How do you cut through the din and establish yourself as a premiere offering and trusted professional? The fitness and healthcare industries have embraced the most popular forms of online media, collateral, and creative marketing.

How do you differentiate who you are and what you offer among the pack of well-intentioned competitors?

The first step would be a consultation with an experienced publicist/marketer, versed in creating and sustaining creative and business careers across various demographics. This consultation would focus on sorting through who you are and what you do, and how best to capitalize for an increased return on investment (ROI).

Subsequent steps would entail building your online and hard copy marketing collateral which includes press photos, creating a logo and business card, promo sheets and rate cards, creating a website, and developing and implementing a strategic PR/Marketing Campaign. We also offer customized Event Planning and promotions.

Contact us for the next logical step in establishing and advancing your career!

Tuesday, June 15, 2010

[JOB] Bilingual Spanish PR Agents

Boutique PR|Marketing agency seeks Bilingual Spanish split fee + commission interns to assist on preexisting media accounts and to prospect for new business. We are a growing entertainment, health care, and literary agency. Our clients include a range of local, regional and national artists, entrepreneurs and authors.

As an intern you will have hands-on experience crafting press releases, pitching clients to the media, media outreach and proposal writing.

We offer great opportunities for learning and experience that will give successful candidates a major advantage in their careers. In exchange, we expect the best from you.

Among the must-haves: great writing skills, an interest in the design/creative aspects of PR and marketing, an enthusiasm to learn, outstanding organizational skills, a strong knowledge of social media, professional phone skills, a dynamic “people” personality, and--most importantly--the desire to (and an understanding of what it means to) work as part of a small professional team.


Please send your cover letter explaining why you are the best candidate for this position, resume and two PR|marketing writing samples to Bilingual PR Agent. A background or ongoing education in public relations, communications, or journalism is required.